About the session:15 minutes 1-on-1-session with Nicola Stockmann, CEO and Founding Partner of Lasting GmbH
84% of consumers say they either completely or somewhat trust recommendations from family, colleagues, and friends about products and services – making these recommendations the highest ranked source for trustworthiness. [
Nielsen]
Although advertising raises awareness of a product or service‚ it is no longer seen as a credible source of information. We trust people who share our views and interests and we listen when we are being spoken to at a time and place that we choose to be engaged with. Understanding your target audience and engaging with them clearly in the language that they speak has become more important than ever in an overly crowded marketplace with an unstemmable flow of information. Nicola Stockmann will share insights and experience on how to engage with influencers and build communities around products and services in order to create brand recommendations that deliver impact and results.
